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Made in Italy research



Made in Italy research

The Consulate General of Italy in Melbourne commissioned a market research to understand Australian attitudes towards products made in Italy.

The aim of the research was to deepen the understanding of the appeal of “Made in Italy”, to ascertain if this extends beyond food and wine, how Australians view the quality of specific product types, and whether they would venture out of their way to obtain them.

You can click the link below to download a presentation of this research.  

Made in Italy research